- Projects

L.A.X.

The project brief was to rebrand the Adelaide fashion institute and reposition them in the market with a head turning new store. We wanted to make a space that was ‘design neutral’ allowing the constantly changing fashion apparel to read well in the space while giving the shoppers an experience. The faceted, geometric form was designed to grow, collapse, fold and twist its way from the front window to the back of the store, and undulate into a central change room and denim display. We wanted to make a saturated shopping experience for the LAX customers all while trying to keep an understated design to the store.

The client didn’t want the store to look expensive or pretentious as it stocks street clothing as well as living accessories. The ply-on-ply palette made a perfect canvas for ever-changing apparel and merchandise; either it be bags, heels, kicks or mannequins. Denim being the most stocked item needed its own glory all while being near staff so sizing and change room fitting became easy, and customer staff connection is generated.

© genesin studio