- Projects

White Suede

Following her great wholesale fashion success in Europe and the United States, this project was to create a fashion flagship store on Melbourne’s Chapel Street that reflects both the label ‘White Suede’ and owner/designer Jacqui Demkiw with her elegant-eclectic approach to fabrics, cuts and layering. A feminine palette was put together using a light space of white paint, recycled Australian hardwood timber to the flooring & corridor ceiling; and a darker palette for the ‘boudoir’ located to the rear of the store displaying her lingerie range, using dark carpets, dark materials, and mood lighting. Local artist ‘Smalltown’ was commissioned to fabricate the macramé hanging pieces throughout to accent White Suede’s playful vintage fabrics patterns & seasonal colour.

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