- Projects

Blue Chilli Jewellery

The brief was to refit the existing stirling silver store and to launch the new look Blue Chilli Jewellery into the market with fresh energy, bespoke jewellery & white gold.

The idea of the store design was simply like the ‘white-on-white’ store was dipped in a pool of blue paint, striking a line across the entire store that made everything blue. This was a way of acknowledging the blue in the name but without compromising the jewellery as colour throw-off can happen and alter looks of stones and metal.

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